Why is it a Good Idea to Invest in a CSR Project for Christmas?
Joining a good cause is always appreciated and encouraged. However, the Christmas season is coming up- A season full of emotions, love, and giving. Therefore, this season is considered a nearly perfect time to engage with social responsibility. More specifically, it is very popular for companies to participate in Corporate Social Responsibility (CSR) activities- It’s a perfect time to establish an emotional link between society, the environment, and your company.
When your company chooses a CSR project, it helps a charitable cause while also contributing to the overarching global Sustainable Development Goals (SDGs). At the same time, CSR projects help companies from within as well: Increased employee engagement and identification with the company, together with deep customer satisfaction.
It’s a win-win situation.
Since Christmas is the time of giving, everyone is out on a hunt for Christmas presents.
If your company engages in CSR, it creates a more appealing brand image and external perception. Thus, customers are more likely to buy a good or service from a company that engages in social initiatives. So why not take this special occasion and make a gesture that carries the values of your company to the outside world?